Powerful Deterrent


With 74% of criminals saying they would avoid locations displaying SmartWater signage* – our brand is first and foremost, a powerful deterrent.

This is due to the fact that it is the SmartWater logo that deters criminals, as they are aware of the potential consequences to them and that SmartWater retains a 100% conviction rate in Court when used as evidence.

In order for clients to best make use of this brand power, we provide a range of high-visibility deterrent signs to use across the client’s estate – even using aforementioned tactical knowledge to identify best placement of this signage to maximise the deterrent.

*Perpetuity Research: An Overview of Offenders Perspectives

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